Free report — Sales effectiveness of B2B companies
Average win rate, time to close and number of sales processes — measured across 1,200 B2B companies in 17 industries.
Partners
Discover the average win rate, time to close and number of sales processes in companies like yours. Compare key metrics and find opportunities to gain a competitive edge.

The report is based on data from over 1,200 companies across 17 industries — from manufacturing to public services. Check industry benchmarks, compare your performance and refine your sales strategy.

Sales effectiveness of B2B companies
Download the report to get reliable sales performance insights for your industry.
DOWNLOAD THE REPORTEvaluate your sales performance
See how your sales team compares to the industry average.
Make data-driven decisions
Understand where your team’s KPIs should be headed.
Optimize your sales process
Find out how many sales processes your competitors handle on average.
Leverage expert insights
Use proven strategies from industry leaders.
Aleksandra Strugalska
Head of Sales at Callback24
To increase your win rate in B2B sales, align your offer with real customer needs and streamline your sales process for speed and efficiency. Success comes from personalization, smart lead management and automation — helping your team close more deals with less effort.
Marcin Stańczak
CRO & Co-Founder Livespace
If your win rate is below the industry average, I have good news for you! First — you’re tracking your effectiveness, which is already a success. Not every company knows its metrics, and if you measure it, you can improve it. Second — if you follow consistent definitions, there’s room for improvement in your sales process. That means you can sell more without increasing resources.
Find out how to increase your sales effectiveness.
DOWNLOAD REPORT