Case study
Auto Partner Garcarek is an authorized Mercedes-Benz car dealership.
The sales team identified several key issues: The major issue in the team's workflow was their inability to track sales leads through the funnel and their deal statuses. This was causing potential customers to fall through the cracks. Additionally, the CRM system being used by the car dealership did not allow to them to identify the source of sales leads. This caused major problems when evaluating the efficacy of marketing channels and campaigns. This made it impossible for the team to manage their advertising budget effectively. Garcarek really needed two systems in one. On the one hand, they needed a tool that would easily integrate with the systems they used for lead acquisition. On the other, they needed a CRM that would guarantee an intuitive and fast client onboarding process.
Garcarek bet on Livespace. Livespace allowed them automate lead assignment. The integration with other key tools was quick – as was the onboarding process of the sales team. As a result, they started to track the status of assigned sales deals, almost immediately after implementation. The implementation also had a huge impact on their ability to accurately track the effectiveness of marketing campaigns. This allowed their marketing budget to be better allocated. Which of course, helped them manage and optimize their customer acquisition costs in a measured, scalable manner. Livespace also made the sales team more efficient. Not only did Garcarek automate certain repeatable activities in the sales process, but they were also able to almost completely eliminate human errors within client service processes.
90%
faster response rate for new leads
5 min
average response time to sales inquiries
20%
higher conversion rate among new sales representatives
45 days
saved on onboarding new sales staff
5,000
sales activities automated per month
“Before implementing Livespace, we were sometimes running blind. Certain activities generated leads, but it was difficult to determine their quality. Now we can carry out activities that actually translate into sales. Now that we have the full source and history of our leads and we can strengthen activities in those areas that are most promising.”
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