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Case study

Sales across 13 countries under full control — Rudholm Group

Founded in 1951 in Sweden, Rudholm Group provides sustainable trims and packaging for the world's biggest fashion brands. See how it brought structure to sales across 13 countries with Livespace.

How Rudholm Group organized global sales with Livespace

Challenge: an unclear CRM and no control over the process

Before switching to Livespace, Rudholm relied on a homegrown CRM tool loosely connected to Power BI. It lacked structure and clarity — and it didn't support the sales team's growing needs. The biggest challenge? Visibility. The team couldn't analyze results or track sales effectively. There were no reminders, no clear statistics, and no standard way of working.

Why Livespace

Rudholm had considered Scandinavian tools and big names like Salesforce, but Livespace stood out thanks to:

  • Its flexibility to reflect Rudholm's specific processes (e.g. for packaging vs. trims)
  • A user-friendly interface
  • Fair pricing
  • A responsive support team during onboarding

How Rudholm uses Livespace

  • Sales processes and deal management: every deal is entered into Livespace and assigned to the appropriate sales process, structured around clearly defined stages
  • Tasks and reminders: daily sales work happens directly in the CRM, and the system shows upcoming tasks and key activities in the dashboard and mobile app
  • Integrated communication: Livespace connects with the team's email inboxes, and all communication is automatically linked to the right contacts and deals
  • Sales reports: the team tracks lead sources (e.g. trade shows, website inquiries) and monitors deal progress at every stage

Livespace at Rudholm Group in numbers

13

countries where the sales team works in Livespace

60+

CRM users across the organization

20+

salespeople using Livespace

“If you have 60 or 70 accounts, it's easy to forget something. Livespace solves that for us. It brings structure, visibility, and focus.”
Sven HeroldVP Sales & Operations, Rudholm Group

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